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What social media platforms do you use at your property? KemperSports has a strong presence on Twitter, Facebook, and LinkedIn, and wants to share with you how to effectively use your social media platforms to drive positive results at your property.
Whether it’s any of the aforementioned social media platforms or others such as Instagram, SnapChat, or Pinterest, your use of this form of communication can turn out to be a big advantage when it comes to building relationships with current customers or prospective customers.
Social media allows you to listen to your customers, engage with them, and publish news to the masses. It is important to be kind, entertaining, and informative when using any of your social media accounts. With social media, you can see what your customers are posting, what photos they’re sharing, and where are they visiting. It also allows you to respond to customers’ questions, repost their photos, or re-share their messages.
This type of two-way communication with your customer base will ultimately expand your property’s outreach and exposure. Communication has never been faster or easier, but social media does need to be used wisely. Be sure to maintain a cohesive tone throughout your property’s accounts and use your best judgement when posting anything that could be considered controversial or offensive.
By its very nature, social media is social. So your announcements, original content, photos, videos and more will all be broadcast to a larger audience than just your immediate reach to your customer base. But to optimize the effectiveness of social media use for your property, it’s important to identify the platforms that suit your needs best.
Different customer bases use different forms of communication and varying social media platforms, so try finding the ones most commonly used by your customers and start building your social media presence there first. It’s not a bad idea to even ask new customers about their social media use and which platforms they find themselves on the most. If you can breakthrough on the social media platforms that your customers use, you’ll become a more relevant and everyday part of their lives.
Different social media platforms specialize is certain areas of digital marketing and customer outreach. For instance, Facebook is great for reaching a large mix of demographics and is also excellent for targeting; Instagram is a mostly visual platform and is awesome for figuring out who is checking into your property and who is sharing beautiful photos while there as well; Twitter is best for quick bursts of information and snappy headlines or thoughts, the hashtag feature is perfect for getting topics to trend on social media; and LinkedIn is more for networking and building professional relationships with others, making it great for business-to-business interaction. Add in Pinterest is a great way to showcase wedding and banquet offerings.
Regardless of what platforms you decide work best for you, consistent social media posting has many benefits including brand awareness, increased revenue, and fun two-way communication with customers.
To put it simply, understanding your customer base’s social media usage and communication needs, as well as identifying what type of information your property needs to communicate are the most important steps to take when using social media effectively to drive positive results.